The New Japanese Way of Doing Business!



Dramatic changes have occurred in Japan’s way of doing business since the late 1980s and early 1990s when its economic juggernaut was literally stopped in its track by the rapid rise of global competition and the fact that the Japanese real estate and financial industries copied American practices that were doomed to failure.

    A new book by author Boyé Lafayette De Mente, JAPAN – Understanding & Dealing with the New Japanese Way of Doing Business, details how the Japanese way of doing business has morphed into a hybrid of traditional culture-based elements and Western practices, and provides insights in how to deal effectively with this new reality.

Known for his pioneer business related books on Japan—going back to Japanese Etiquette & Ethics in Business, published in 1959, and How to Do Business in Japan, published in 1962—De Mente’s new book provides foreign companies with guidelines for competing with the Japanese on the domestic as well as the international front.

“Some of the traditional elements of Japanese business that were the foundation of the country’s astounding rise from the devastation of World Word II to become the world’s second largest economy between 1952 and 1970 have not changed.

“But other aspects that reflect both Western practices and Japan’s resent-day high-tech-based social culture present new challenges as well as opportunities, De Mente says.

He adds that the changes Japanese businesses have made and are ongoing ensure that they will continue to play a major role in the world’s economy.

His books are available in digital and printed formats from, and from the Barnes & Noble bookstore chain as digital Nook books.


Boyé Lafayette De Mente has been involved with Asia since the late 1940s as a member of a U.S. intelligence agency, journalist and editor. He is a graduate of Jōchi University in Tokyo, Japan and Thunderbird School of Global Management in Glendale, Arizona, USA. In addition to books on the business practices, social behavior and languages of China, Japan, Korea and Mexico he has written extensively about the plague of male dominance and the moral collapse of the U.S. and the Western world in general. Recent books include: CHINA Understanding & Dealing with the Chinese Way of Doing Business; JAPAN Understanding & Dealing with the NEW Japanese Way of Doing Business; AMERICA’S FAMOUS HOPI INDIANS; ARIZONA’S LORDS OF THE LAND [the Navajos] and SPEAK JAPANESE TODAY – A Little Language Goes a Long Way! To see a full list of his 60-plus books go to: All of his titles are available from

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